MKM Elevators
MKM is a team of experienced lift engineers whose speciality is servicing lifts in remote areas around the world. They wanted an identity that would appeal primarily to a male audience, while not alienating their existing female clientele.
I developed a logo evoking lift button icons, ensuring that the overall palette would be gender-neutral. This created a contemporary identity that makes the company stand out in an industry with a rather bland, traditional image.
