GSMA
GSMA represents interests of mobile operators worldwide
Front cover for industry paper
Internal spread for industry paper
Front cover for industry paper
Internal spread for industry paper
Photography style and colour options
Complex diagrams
Large stand graphic for recent exhibition
Diagram example used in industry papers
Small stand graphics for recent exhibition
Close-up for large stand graphics for recent exhibition
Large stand graphics for recent exhibition
Example how the stand graphics were used at the event
Infographics
Screenshots of industry paper in e-book format
Screenshots of industry paper in e-book format
One of my accounts as lead designer for Origin Design was with GSMA, an organisation representing the interests of the global mobile ecosystem. Besides looking after mobile operators, software companies and device manufacturers, GSMA also crucially disseminates information to all relevant audiences.
The marketing campaigns I developed for GSMA included the use of industry white papers, as well as diagrams and infographics to convey information to key stakeholders at a very complex level, techniques GSMA is increasingly using to get over in a simple but vivid way the full potential of the technologies available in the sector.
GSMA sets up events and attends trade fairs all over the world. I designed a wide range of materials, from large-format graphics and pull-up stands to the showcase event of the Mobile World Congress.
Click here for the GSMA website.
