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London’s foremost interactive platform for publishing art-related news, reviews and articles, Artlyst’s site draws thousands of new visitors every month. Founder Paul Robinson approached me about designing an identity for the company. He knew he wanted a look combining “art” and “auction”, but he couldn’t visualise a marque that suggested that.

To meet this objective, I combined the company’s initial letter with the red ‘sold’ sticker familiar from art gallery sales, using a bold, contemporary typeface to complement the logo. The result is flexible enough to be used both online and offline for all Artlyst’s promotional campaigns.

Skills: Branding