Boém
Created by jewellery designer Helen Antoniou, Boém draws inspiration from Helen’s love of the Bohemian lifestyle and all things vintage. She asked me to create a minimalist identity, narrating the tribal influences she experienced while travelling through Mexico.
Each symbol in the design represents an element, combining to represent her company’s values and her ethos as a designer. Her brand has exploded overnight as the go-to retail store for fashion-forward girls in London who love the Bohemian look.
