Rebranding a Sommelier

I’ve been fortunate enough to be invited by a distinguished sommelier here in London to pitch for a rebranding project. I’ve met Federica Zanghirella on a couple of occasions now, and we hit it off immediately. We understand each other’s business challenges and the commercial opportunities that lie ahead from undertaking a rebranding project.

Having spent the last few days researching and scoping the project, I’m finally crafting my pitch, which I’ll present to her in a few days. I’m constantly reminded by my peers that successful pitches are all about the preparation — and to treat each opportunity as special and rare. Let’s hope following this advice will pay off.