One Page Story Telling

The common trend at the moment is all about vertical scrolling and less about clicking – this will no doubt continue to grow. Personally I think that is a lousy experience. I like the use of scrolling as a way to phase in small portions of content or trigger animations, but I don’t like it as a means to view an entire site. Although this example demonstrates great planning, thought and creative / technical ingenuity i do find it a little clumsy. Check out their website here.