I’ve been fortunate recently to be working with a fantastic new agency called MatterInnovation based just off Oxford Street. The guys there are truly inspirational with a formidable commercial track record of applied innovation across categories. They are naturally curious, obsessed with finding out what makes people tick, and have honed our approach to innovation ideas so that we can really get under the skin of business challenges and find unique solutions. Check out the fab work they are doing with an innovative product called VUSE – a digital vapor cigarette. See more here.