Digital / UI Designer & Art Director creating beautiful, functional and well-crafted designs for online and print communications.




Three Five Seven: One Prime Creative

Today I’m proud to feature a self-identity by South African designer Wanda Priem. She explains the project as follows:

“For this project I had to design an identity for me as a designer. The project included a name, logo, business card, letterhead, quotation form, fax form, data sheet, poster, and a promotional gift. For my surname is Priem, I have chosen the concept Prime and played with the different meanings of the word. My slogan is taken from the meaning of the word prime as an attribute: of best possible quality.

Also using with the concept of prime numbers, which are only numbers that can be evenly divisible only by itself and one. Throughout my project the non prime numbers are eliminated and only prime numbers are used. Through this elimination, a pattern is formed, this pattern becomes a design element in my project.

The photographs also contribute to the concept. Through showing how prime numbers can only be divided through itself and one.”

I really love her continuous use of prime numbers throughout the whole system and the true schematic essence it brings out. The more I look at her designs, the harder it is to pull my eyes away from them.

If you’re interested in seeing more from Wanda Priem, have a gander through the full project.