Inspirational Design From A Coffee Shop

A coffee shop in Brooklyn’s Crown Heights neighbourhood, Glass Shop sought to establish itself by communicating its local, neighbourhood commitment as well as its dedication to classically prepared espresso drinks. Catering to a younger demographic in this new and emerging area of the city, it was important for the venture to not appear overly polished or pristine—the antithesis to a Starbucks or conventional chain coffee house. A dual-sided poster distributed guerilla-style throughout all of the New York City boroughs helped launch Glass Shop—and once on the premises, clientele are discretely greeted with collateral, messaging and environmental design that strive to represent the retailer’s perspective and values.