Badge of Courage
Ginny Valentine was a revolutionary innovator in the market research field. Now in its fourth year, the Ginny Valentine Badge of Courage was established in 2012 in her honour to recognise exceptional bravery in the industry, either in the UK or the US.
The organisation asked me to design an identity that very simply captured the essence of ‘bravery’. I drew inspiration from the Suffragette movement, a fitting comparison to Ginny Valentine herself and the values celebrated by the Badge of Courage. The result is a simple, flexible identity that works across all types of marketing communication.